How to find your foundation or bronzer shade?
The shade numbers correspond to skin pigmentation and are divided into three general groups, which will help to narrow down your options.

I. Find your general group
II. Choose your foundation shade from 3-4 options within your general goup.
III. Choose a bronzer from one of the options that are recommended for your skin tone by clicking on your chosen foundation shade

100 - Lightly pigmented, UV exposure causes sunburn but little tanning. To see your options - please click here 
200 - Intermediately pigmented, UV exposure results in little sunburn, but tanning always occurs. To see your options - please click here 
300 - Heavily pigmented, UV exposure rarely causes sunburn. To see your options - please click here 

If your skin is very lightly pigmented, the blushing powder might be the best option for a fresh and natural look. If your skin is heavily pigmented, a combined Foundation & Bronzer might be all you need to warm up your complexion.

You can also click on the individual foundation or bronzer shades to see our recommended combinations.

All powders are composed of the same ingredients, so you can blend the shades to create your individual tone. For example, you can use a bronzing powder as a bronzer to warm up your complexion in the winter and you can blend it with your foundation in the summer as your skin tone varies through out the year.

Please note that the powders don’t protect your skin from sunburn.

How to identify the undertone of your skin?

All shades are marked according to the three main undertones.
C = Cool, N = Neutral or W = Warm

Your undertone is the true colour of your skin. Sun exposure changes the surface colour, but the undertone never changes.

Look at your veins on the underside of your wrist in natural light.
- Your undertone is Cool, if your veins are blue-purple
- Your undertone is Neutral, if your veins are blue-green
- Your undertone is Warm, if your veins are green or olive

These apply on all skin tones, from lightly pigmented to heavily pigmented.

Most of the KIDE shades are Neutral, which means that they are a combination of Cool and Warm shades. As there are limitless combinations of skin tone/undertone combinations, this will make it easier to find a shade with a hint of your skins undertone and to avoid a too Cool or too Warm shade.


We like to keep makeup minimal and think that everyone looks good with just enough makeup to give a natural and healthy looking skin.
To keep makeup quick and easy, we suggest using bronzing powders throughout the year as those bring a healthy looking warmth to any skin.
A bronzer should give light freshness and not be visible as such, therefore choose a bronzer that is only slightly darker than your foundation. For all skin tones, light to heavily pigmented, a bronzer might be all you need to warm up your complexion. If your skin is very lightly pigmented, choose our blushing powder for a fresh and natural look. You can click on the individual foundation or bronzer shades to see our recommended combinations.


Our cosmetics and the ingredients used are of natural origin and organic where possible. All the cosmetics are COSMOS ORGANIC certified by Ecocert.
We have chosen the ingredients in all of our products so, that there would be as much beneficial ingredients as possible and we have tried to minimise the use of fillers or any other unnecessary additives.

"The world is changing, and along with it, so is the awareness of the impact we have on the planet. At this very moment, the preservation of biodiversity, climate change mitigation, the equitable distribution of resources and respect for the environment are major challenges for our society. Now more than ever, we are convinced of the need to improve our models.The challenge is daunting, but we are convinced that everyone has a role to play if we are to overcome the situation. In order to take part, we first chose the path of certification. In seeking to promote sustainable models, we follow on from the principles advocated by organic farming. Through certification, but also by means of training and consulting, we help each player to analyse, strengthen and transform its practices.”


The package is made from one solid piece of hardwood maple, harvested from FSC-certified forests. FSC forest management certification confirms that the forest is being managed in a way that preserves biological diversity and benefits the lives of local people and workers, while ensuring it sustains economic viability. By choosing products with FSC labels, you are helping to take care of the world’s forests. More about FSC-certification here.

No chemicals have been used in treating the package as wood is naturally antibacterial. The wood has been slowly dried in low temperature using the same method as for musical instruments (string section).

From an environmentally sustainable perspective, wood packaging has many positive attributes for the reason that wood is a renewable resource. The use of wood sourced from sustainably harvested forests helps reduce the carbon footprint because it has a negative carbon footprint. Negative carbon footprint is a term that refers to the process which allows carbon to be stored in the wood.

"The dry mass of wood is 50% carbon and this carbon is taken away from the atmosphere and thus does not contribute to the green house effect” Matti Kuitunen, architect and reasearcher from Aalto University.

The wooden package, together with the powder made of environmentally friendly ingredients and preservatives accepted for food use, as well as the unglazed terracotta plate carrying the powder are all biodegradable.


We aim to ship products as fast as possible with DHL GOGREEN CLIMATE NEUTRAL services. We ship globally, however unfortunately we cannot take responsibility of any customs or taxes, which might be applicable in your country. Currently we are based in the EU, so naturally such fees are exempt in the EU.


After use, lightly tap off any excess powder with your fingers or gently wipe off remaining powder by sliding the outer surface against a soft towel or tissue. By doing this, the brushes need less washing.

When the bristles contain a lot of makeup, wash with lukewarm water. Put a drop of mild soap in a cup of water and dip the brush up to the handle in the liquid. Remove the makeup, by gently squeezing the bristles with your fingers outwards to the tip of the brush head. Rinse thoroughly and gently squeeze out excess water with a towel. Finally use your fingers to reshape the brush head and allow the brush to dry naturally, away from heat.

We recommend to avoid cleaners containing alcoholic solvents, as these can damage the bristles.