How to find your foundation or bronzer shade?
The shade numbers correspond to skin pigmentation and are divided into three general groups, which will help to narrow down your options.

I. Find your general group.
II. Choose your foundation shade from 3-4 options
III. Choose a bronzer from one of the options that are recommended for your skin tone.

100 - Lightly pigmented, UV exposure causes sunburn but little tanning.
200 - Intermediately pigmented, UV exposure results in little sunburn, but tanning always occurs.
300 - Heavily pigmented, UV exposure rarely causes sunburn,

If your skin is very lightly pigmented, the blushing powder might be the best option for a fresh and natural look. If your skin is heavily pigmented, a combined Foundation & Bronzer might be all you need to warm up your complexion.

You can also click on the individual foundation or bronzer shades to see our recommended combinations.

All powders are composed of the same ingredients, so you can blend the shades to create your individual tone. For example, you can use a bronzing powder as a bronzer to warm up your complexion in the winter and you can blend it with your foundation in the summer as your skin tone varies through out the year.

Please note that the powders don’t protect your skin from sunburn.

How to identify the undertone of your skin?

All shades are marked according to the three main undertones.
C = Cool, N = Neutral or W = Warm

Your undertone is the true colour of your skin. Sun exposure changes the surface colour, but the undertone never changes.

Look at your veins on the underside of your wrist in natural light.
- Your undertone is Cool, if your veins are blue-purple
- Your undertone is Neutral, if your veins are blue-green
- Your undertone is Warm, if your veins are green or olive

These apply on all skin tones, from lightly pigmented to heavily pigmented.

Most of the KIDE shades are Neutral, which means that they are a combination of Cool and Warm shades. As there are limitless combinations of skin tone/undertone combinations, this will make it easier to find a shade with a hint of your skins undertone and to avoid a too Cool or too Warm shade.



Our cosmetics and the ingredients used are of natural origin and organic where possible. All the cosmetics are COSMOS Organic certified by Ecocert.
We have chosen the ingredients in all of our products so, that there would be as much beneficial ingredients as possible, while we have tried to minimise the use of fillers or other unnecessary additives, which have no reason to be in the products.


We like to keep makeup minimal and think that everybody looks good with very little, just enough to give a natural and healthy looking skin.
To keep makeup quick and easy, we suggest using bronzing powders throughout the year as they bring a healthy looking warmth to any skin.
The bronzer should give a light freshness and not be visible as such, therefore choose a bronzer that is one to two shades darker than your foundation.
If your skin is lightly pigmented, choose the blushing powder for a fresh and natural look. For all skin tones, from light to heavily pigmented, a bronzer might be all you need to warm up your complexion.


The package is made from one solid piece of hardwood maple, harvested from FSC -certified forests. No chemicals have been used in treating the box and the wood is naturally antibacterial.
Please take good care of the product. It is a piece of nature and it does behave like one. Each box is unique and has its own natural character. If exposed to extreme temperatures or humidity changes, the box may react or it can take time for it to adjust to new environments. So if going to a new climate, allow some time for the package to adjust, as it may become tight or loose at first. Store in a dry place, but if you happen to forget it into a more humid environment, don't worry. Once the package has been taken to a drier place it will open again after a day or so.

And always, if any problem persists, please let us know and we can either help you, or of course replace the product if one of our boxes becomes too temperamental. You can reach us at:


We aim to ship products as fast as possible by courier services. We ship globally, however unfortunately we cannot take responsibility of any customs or taxes, which might be applicable in your country. Currently we are based in the EU, so naturally such fees are exempt in the EU.

If the product has not been used, we accept returns. Please contact us, should you wish to return the product and we will be happy to instruct you further and issue a refund swiftly. However, as KIDE is a cosmetics product, we cannot accept returns, which have been tampered with.



After each use, lightly tap off any excess powder with your fingers and/or gently wipe off remaining powder by sliding the outer surface against a soft towel or tissue. By doing this, the brushes need less washing.


When the bristles contain a lot of makeup, wash with lukewarm water. Put a drop of mild soap or baby shampoo in a cup of water and dip the brush up to the handle in the liquid. To remove the makeup, gently squeeze the bristles with your fingers from the edge of the handle outwards to the tip of the brush head. Then rinse the bristles thoroughly and gently squeeze out excess water with a towel. Finally use your fingers to reshape the brush head and allow the brush to dry naturally, away from heat.


We recommend to avoid cleaners containing alcoholic solvents, as these can damage the bristles.